Real Estate SMS Marketing Guide
Zeeshan S.
September 4, 2024
Detailed Real Estate SMS Marketing Guide for Wholesalers
Wholesalers you need help finding potential sellers who could sell their houses at a reasonable cost without any hassle? Several methods, from unpaid to paid, are used to advertise your real estate business, such as email marketing, cold calling, etc. Real estate SMS marketing is your best solution to get reliable clients to sell their land. This blog will explain why SMS marketing is easy, user-friendly, and efficient. It will further discuss its benefits, the steps in text messaging, and the role of REI marketing pro.
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Why is real estate SMS marketing so popular?
In this tech era, where everything is just a click away, people want innovative options for dealing with daily life issues. Customers, brokers, and businesses constantly seek smart, reliable choices that reduce stress. In a joint study, it was found that almost 64.4 billion people in the world have smartphones, and nearly 65% of businesses are carried out online.
Real estate SMS marketing sends personalized messages about new property listings, open house invitations, price updates, etc., to a segmented audience through text channels. SMS allows us to reach clients, as they have an incredibly high opening rate, and text messaging is immediate.
SMS marketing is cheap and effective. It creates high engagement with the recipient and enables bespoke communication. This can help real estate professionals build closer relationships with their subscribers while improving their marketing endeavors.
- Benefits of real estate text marketing
After we’ve understood the basics of SMS marketing in real estate, let’s delve into its advantages, which will prove why texting is efficient, competent, time-saving, and reliable.
- Affordable and time-saving:
SMS marketing for realtors is inexpensive and time-saving. It requires a minimum amount to send a text to the targeted audience from the database, allowing you to send the message to a group of clients simultaneously.
- Personal contact with the client:
Real estate text messaging enables privacy and keeps the conversation confidential to maintain the transparency of the communication. Several dedicated platforms are sent to send the text to the audience that has opted in to proceed with the offer.
- Automation and scheduling:
SMS marketing platforms enable automated and scheduled messaging, freeing agents to plan a successful campaign without real-time manual execution.
- Compliant Approach:
As long as you have proper consent and observe regulations, SMS messaging is one way to reach your customers without infringing on their privacy or trust.
- Great Open Rates:
SMS messages have an incredibly high open rate of about 98% compared to emails. This is a significant way to facilitate the delivery of marketing messages to potential clients.
Difference between real estate SMS marketing and other marketing
There is a common question asked why SMS marketing is more suitable and has significant advantages over other marketing mediums such as social marketing, email marketing, etc. To solve this, we have discussed a clear difference that shows why texting in real estate is better than other options.
| Feature | Real Estate SMS Marketing | Email Marketing | Social Media Marketing | Traditional Advertising |
|---|---|---|---|---|
| Open Rates | Instant | It can be delayed (depending on the recipient | Instant, but dependent on user activity | Scheduled based on ad slots and circulation |
| Speed of Delivery | Instant | It can be delayed (depending on the recipient | Instant, but dependent on user activity | Scheduled based on ad slots and circulation |
| Personalization | High – Direct and personal | High – Can be personalized but less immediate | Medium – Personalized but more public | Low – Broad and generalized |
| Cost-effectiveness | High – Quick responses and actions | Medium – Lower response rates | Variable – Can be high with good content | Generally low, hard to track |
| Target Capabilities | Low cost with high ROI | Low to medium-cost | Variable – Can be low-cost or expensive | High cost |
| Automation | High – Can be very specific and segmented | High – Can target particular segments | High – Can target particular demographics | Low – Broad Targeting |
| Interactivity | High – Can schedule and automate messages | High – Can automate with tools | Medium – Automation tools available | Low – Requires manual scheduling and placement |
| Tracking and Analytics | High – Links to listings, virtual tour | Medium – Can include links and media | High – Engages with comments, shares, and likes | Low – One-way communication |
| Regulatory Compliance | High – Detailed metrics on delivery, opens | High – Detailed metrics on opens, clicks | High – Detailed metrics on engagement | Medium – Limited metrics available |
| Reach | Requires consent and adherence to regulations | Requires consent and adherence to regulations | Platform-specific regulations and guidelines | Governed by industry standards and regulations |
| Engagement Rate | Limited to phone numbers of opted-in clients | Broad reach with email subscribers | Potentially very wide with followers and ads | Broad reach but depends on medium and audience |
Common examples of mobile marketing
Every real estate company uses different channels to send text to its targeted audience. They have defined norms, genres, and tactics for reaching out to the audience to upsell the land. However, REI Marketing Pro uses software that allows us to opt in and send messages only to the audience who have already reached out without deliberately sending them to everyone. These real estate text messaging software are smarter contact and launch control, and they help us build trust and transparency with our customers.
Real estate text messages have different formats, tones, and structures for sending them to clients; here are two simple examples that show the message’s tone, structure, and format.
Steps involved in real estate text messaging
A general and standard pattern must be followed to develop intelligent and effective estate messages that capture attention, convert attention into deals, make clients happy, and stimulate productivity. For this purpose, we have designed some vital steps to engage customers and lock in more deals.
Step 1: Detailed Research and Analysis
The first and foremost duty to get potential buyers is for a website to specify its customers and make a targeted audience. This segmented audience should be made depending on the:
- Analyze the demographic conditions such as age, family members, etc.
- Geographic areas that attract the specified audience.
- Identify the ICP (Ideal Client Profile) using the PFDD (Pains, Fears, Dreams, Desires) method to understand the client better.
Once you’ve completed your search, you can specify the audience or customers who might be willing to contact you to buy the houses. One important measure should be taken once you start sending the text. You must create a database and prepare its backup to avoid mishaps and only focus on such designated people.
Step 2: Keeping track and record
Once the audience has been specified, the next step is to track and record the conversations to understand people’s preferences better when purchasing houses. This undermines the expected responses, major scenarios, and price ranges to make it convenient and easy to track in the future. The list should include the customers who have yet to respond, with fewer responses, and high-profile customers who are most interested. This would be useful during texting and wouldn’t overburden the customers with irrelevant messaging.
Step 3: Choose a text message platform
Selecting a text messaging platform is an essential step in real estate texting that provides you with the tools needed to organize and carry out your SMS marketing campaigns effectively. Find apps with crucial features like automation (send messages based on timing or events) so you can better spend your time elsewhere and always send the right message at the right time. You also want to ensure it has scheduling capabilities that allow you to always complete all of your messages in advance and send them at the right time for their optimum impact.
Step 4: Linking and monitoring
Adding links to your real estate SMS helps boost their effectiveness because it is more accessible for people who receive these texts to access more information. Create messages with relevant property links, virtual tours, and images to ensure the links are mobile-friendly and efficient for easy user use.
Once you send out these enriched messages, the following key is to watch for questions and RESPOND QUICKLY. Staying on top of responses ensures that you are in total control over conversations. You can provide follow-ups as needed, answer doubts at the right time, and lead to good customer service, which can tip the scales from leads into solid potential clients.
Step 5: Ensure Compliance
Compliance is one of the central components of sincerity in real estate marketing due to legal regulations mandated by law and industry standards that aim to protect your business and clients. At its core, compliance is having the explicit consent of recipients to send them real estate marketing messages and validating that they have expressly signed up for your communications. Every message should also include an easy way for recipients to opt out of further texts if they no longer want them.
Effective tips for real estate texts
Here are some productive go-to points during SMS marketing for real estate. These are:
- Keep the text short
- Only add the necessary information
- Keep the tone conversational and attractive
- Create your offer
- Adhere to the time zones
- Don’t send repeated texts
- Measure success rate
How is REI Marketing Pro helping in this regard?
REI Marketing Pro capitalizes on the high open rate of text messages to assist its real estate investor clients in closing more deals by providing SMS marketing and other related services that allow them to reach out effectively. They drop in SMS marketing tools, build campaigns and responses, and push hot leads to CRM for fast follow-up. Real estate investors can benefit from their rapid updates on properties and appointment reminders, allowing them to reconnect with clients and close the deal sooner.
Conclusion
Real estate SMS marketing is a highly effective means of communication for real estate industry, with an engagement level not matched by any other form or medium. This is where the power of SMS marketing comes in. By messaging potential buyers, you get to market your product personally.
REI Marketing Pro stands out in this department, offering full-service SMS marketing services that help real estate investors get their deals done faster. REI Marketing Pro comes with automation, scheduling, and analytics features so that your messages can go out timely, are relevant to the market, and are compliant with whatever regulations you have. Why not bring your real estate business to the next phase by leveraging REI Marketing Pro’s specialization and skills?
Zeeshan S.
Real Estate Lead Generation Expert with over 5 years of experience, specializing in providing comprehensive services to wholesalers, investors, and realtors across the U.S. Zeeshan leverages multiple marketing channels to deliver impactful results, drawing on his deep expertise in crafting content tailored for diverse platforms. When not immersed in marketing, he is actively exploring more about AI and automation, continually seeking ways to innovate and enhance his marketing strategies.
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